Over the years, I have grown more and more skeptical about management literature promising quick fixes. “Ten easy steps to success”, “the one minute manager”, “the seven lessons of whatever”, they all cater to the lazy manager like chicken soup to the soul. And although I do not begrudge anyone his or her successes in selling management ideas to executives with chronic time constraints, I do believe that most executives are better served with other stuff that we have to offer – for example, learning how to think properly, learning how to make judgement calls (one of the most undervalued management skills in my view) or learning how to appreciate beauty, to name just a few. This is an unlikely introduction to the video I am attaching to this blog. This ‘one minute education’ experiment is a playful attempt to address a theme in an ‘elevator pitch’ which may be of value to the interested observer. We made the video with HOPE to educate wannabe entrepreneurs. What attracts me to the idea of a short and snappy story is that it may give the viewer just that one nugget of wisdom which s/he is looking for, and hopefully entice them to start digging deeper into the subject. Judge it for yourself, and let me know what works and what doesn’t work, so that we can improve on the next version.